“I’m really confused as to why I keep getting benefit payments when I’d told DWP a number of times that I was working again… I don’t want to get into debt with DWP”
“I have no idea when the repayments are going to end”
“When you are under pressure with debt and not in the right frame of mind, it’s difficult to understand what things even mean”
“I struggle to keep track of my deductions and I don’t understand why I end up the go-between – between Universal Credit and Debt Management”
Inclusive from the start
When we’re designing services, it is vital that we make sure that they work inclusively for everyone.
In order to understand the needs of a wider spectrum of people, I worked with the team’s researcher to:
- visit 4 drop in sessions at libraries and training centres
- interview 4 digital assisted trainers
- interview 3 UC work coaches
- interview 13 members of the public
- interview 26 people who have accessibility needs and claim benefits
- interview 4 people whose second language is English and claim benefits
- interview 3 citizen’s advice advisors
Journey mapping
After a period of synthesising the data gathered through the discovery research, it was important to gather stakeholders together to explain our early findings and develop a ‘to-be’ user journey for a new service. It was vital to include stakeholders at this early stage to ensure that they felt involved in the development of the service and to gain their valuable input on things that we may not have considered. We spent time with stakeholders considering the user journey of different types of users, following our personas, which were then placed on the wall for maximum exposure. These journeys gave us a strong reference point for understanding the direction we initially believed we wanted to go in.![](https://dommnorris.design/wp-content/uploads/2019/11/ddsp-journey-map-e1572954905299.jpg)
![](https://dommnorris.design/wp-content/uploads/2019/11/user-journey-wall.jpg)
Prototyping
The next step was to use rough sketches and then the GOV.UK prototyping kit to iterate on design ideas. My design process always starts with a sharpie and a piece of paper or a stack of post-it notes. This gives me the chance to rapidly sketch my thoughts and ideas without having to get caught up in deciding which tool to use. We worked through numerous iterations of different designs, each of which was put before users so we could understand the best direction to follow. Below, you can see examples of how the design of the service developed. These journeys gave us a strong reference point for understanding the direction we initially believed we wanted to go in.![](https://dommnorris.design/wp-content/uploads/2019/11/home-1.jpg)
![](https://dommnorris.design/wp-content/uploads/2019/11/home-2.jpg)
![](https://dommnorris.design/wp-content/uploads/2019/11/account-home-final.jpg)
Don’t replicate telephony processes
The ‘business’ had initially wanted to implement existing telephone processes online. Based on our research findings, it was clear that the telephony environment is viewed very differently to a digital service. It was initially felt that we should be taking an initial payment when a user sought to set up a repayment plan. While this made sense on the phone, it proved to be an extremely confusing journey for people online. Usability testing found that entering debit or credit card information, prior to entering bank account details, provided numerous stumbling blocks due to the length of journey and perception that users were entering financial information twice. By inviting stakeholders to observe usability tests, we were able to show that telephony processes don’t always translate well online. The area highlighted below shows the additional steps that needed to be taken in order to process an initial payment.![](https://dommnorris.design/wp-content/uploads/2019/11/payment-flow.png)
The letter
Receiving a brown envelope from the DWP fills people with anxiety and dread. We wanted to try and change the tone of the letter and alter perceptions of the department. Research showed that people often ignored or put off opening the letter they received from the DWP letting them know that they owed money. When they did eventually open the letter, they found the wording of the letter was technical and unclear. Over time, more and more content had been added to the letter without considering whether anything should be removed. This meant the letter had become very disjointed and confusing over a period of several years. We found that when we provided users with a letter that was styled in a very different manner, with fresh content, we received a much more positive response. I designed a variety of different letters, which were put them in front of potential users for feedback. This helped us to iterate on the design and content. This is a radical shift in the way the DWP communicates with people and this service is pushing the limits of internal expectations.![](https://dommnorris.design/wp-content/uploads/2019/11/Design-1-Front.jpg)
![](https://dommnorris.design/wp-content/uploads/2019/11/Design-2-Front.jpg)
![](https://dommnorris.design/wp-content/uploads/2019/11/Design-5-Front.jpg)